Performance Marketing

'Unboxing' YouTube Marketers Are Accused of Tricking Kids

Brouhaha rises over clips of fun toys

Headshot of Garett Sloane
By Garett Sloane

May 22, 2015

The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the sale.

Headshot of Garett Sloane

Garett Sloane

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