The Keys to Customer Success
Performance Marketing
How far are you willing to go to make sure your customers are successful with your products or services? It’s a different way of looking at marketing, but it’s essential [...]
Premium Employment: Half the U.S. Workplace Relies on Data
Performance Marketing
Last month, the U.S. Department of Commerce issued a report titled "The Importance of Data Occupations in the U.S. Economy." It's a fascinating read. The report found that data plays [...]
The ‘Sustainability’ of Giving Back: How Marketers Look After Their Own
Performance Marketing
Sustainability in business is often referred to as "the triple bottom line"—financial, environmental and social. This past week, I had the opportunity to see firsthand how we—as marketers—address social sustainability, [...]
Brilliant YouTube Banner Ads in Peru Cover Subtitles to Promote English Lessons
Creativity
Learning a new language is never easy, and for many Peruvians, it's a lot easier to just read the Spanish subtitles on their favorite U.S. movie trailers. Armed with that [...]
College President Will Buy Your Textbooks for a Year if You Can Beat Him at Madden NFL
Creativity
If you've ever seen a movie about college, you know that the dean or president or whoever is always the villain, and if you can beat him at his own [...]
Google Thanks Every Teacher on Earth for Helping Kids Discover the Worlds Beyond
Creativity
Google thanks "every teacher on Earth" for inspiring students to reach for the stars in this clip that uses space exploration and astronomy as its central theme.