A Map or a Matrix? Identity Management Is More Complex By the Day
Performance Marketing
A newly published white paper on how advertisers and brands can recognize unique customers across marketing platforms underscores just how tough this important job is for data-driven marketers. As technologists [...]
California Healthcare Exchange Dangles Its $50 Million Account
Brand Marketing
Covered California, the state's healthcare exchange, is looking for an agency to help expand the pool of residents enrolled in health insurance coverage.
This Video About Dropping a Brick Is Worth a Few Laughs and 67 Million Gallons of Water
Creativity
If you're going to drop an upper-decker, you might as well help fight a drought in the process. "Drop A Brick" is a nonprofit Indiegogo project created by a partnership of [...]
This Shop Has Thrived by Helping in the Early Stages of Marketing Challenges
Brand Marketing
Specs Who Peter Judd (l.), creative director, director of design; D.J. O’Neil, CEO, creative director What Advertising, design and production shop
California Paves the Way for Privacy
Performance Marketing
If not for California, consumer privacy law would be at a complete standstill.
DDB California Finds Its Creative Chief at Deutsch
Brand Marketing
DDB has reached into Deutsch LA to find a new creative chief for its offices in San Francisco and Los Angeles. Jason Elm assumes the role of chief creative officer [...]