California Healthcare Exchange Dangles Its $50 Million Account

Review is in its early stages

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Covered California, the state's healthcare exchange, is looking for an agency to help expand the pool of residents enrolled in health insurance coverage.

A request for proposals for exchange's advertising account indicates a media budget of $50 million, which is slightly less than in each of the past two years when Covered California was introduced.

Units of Interpublic Group currently handle the business led by Weber Shandwick which contracts advertising to The Axis Agency (general market ads), IW Group (ads directed at Asian-Americans) and Identity Media (media planning and buying).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in