This Shop Has Thrived by Helping in the Early Stages of Marketing Challenges

Hub Strategy’s clients include Microsoft, Google, Oakland A’s


Who Peter Judd (l.), creative director, director of design; D.J. O’Neil, CEO, creative director

What Advertising, design and production shop

Where Presidio Bowling Center, near the agency’s San Francisco office

Twelve years ago, D.J. O’Neil assembled a network of freelancers that became Hub Strategy, to deliver the specialist executions smaller agencies don’t have in-house. (He’s since gathered some 120 creatives, designers and strategists within Hub’s Presidio-area office.) Though other agencies have since jumped on that bandwagon, O’Neil seeks to differentiate Hub by getting involved at the earliest stages of a marketer’s communications planning. Clients have included Slingbox, the Oakland A’s, Microsoft, Google and Blue Shield of California. One of the shop’s latest projects is for Smart USA: Last month, Hub launched an app that uses GPS tracking and social media to aggregate local parking location tips for the micro cars.