Inside Whatever, USA: Bud Light's Party Town as 'Content Factory'

Millennials, Snoop Dogg help brand spread the word


On California's Catalina Island Saturday afternoon, a well-known performer took a quick bike ride through town, ostensibly to deliver hot dogs. But Snoop Dogg didn't actually hand out franks; instead, he made a beeline to a stage and began the most entertaining and engaging performance of Bud Light's Whatever, USA festival.

That joke—Snoop Dogg as proprietor of Snoop's Dogs—might be an easy one, but it was also an instantly sharable moment that Bud Light's guests posted on Instagram, Twitter, Facebook, Snapchat and other social media.

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