Bacardi and Swizz Beatz Just Created a New Kind of DJ Experience on Instagram
Performance Marketing
Bacardi today is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature.
U.S. Agency of the Year: BBDO Was 2015’s Unstoppable Creative Juggernaut
Brand Marketing
We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach [...]
Bacardi Turns a House Relocation Into a Rolling Party in Rollicking New Ad
Creativity
BBDO NY just dropped "The House Party," a new video for Bacardi that was, sadly, was not the glorious return of Kid 'N Play for which we'd hoped. Rather, the [...]
Why Jim Beam Is Running Snapchat Ads to Launch a New Apple-Flavored Bourbon
Performance Marketing
Snapchat is a risky place for alcohol brands to play. Sixty-three percent of its monthly users are between the ages of 13 and 24, leaving a small pocket of people [...]
Infographic: The Recipe for a Successful Booze Brand
Brand Marketing
With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends [...]
New Girl’s Hannah Simone Turns Up the Heat With a Branded Peep Show on Periscope
Performance Marketing
The New Girl's Hannah Simone is putting on a show over at Periscope today. It's a "peep show," actually, but a tasteful one in a French burlesque style that will [...]