Bacardi Created This Immersive Haunted House in Brooklyn to Celebrate Halloween

Experiential effort from Kenzo Digital

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Brands love to capitalize on holidays, especially Halloween. For Bacardi, it's a much more natural fit—the bat logo lets the brand lean into that aesthetic. Last weekend, Bacardi unveiled its latest Halloween effort, an immersive haunted house called "Nocturnal Awakening," from Kenzo Digital. 

Staged inside a party at Brooklyn Navy Yard in New York, the haunted house installation was constructed in just three days and drew roughly 400 attendees including famous faces like Emily Ratajkowski, Alicia Keys and Baz Luhrmann.

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