Bacardi Created This Immersive Haunted House in Brooklyn to Celebrate Halloween

Experiential effort from Kenzo Digital

Brands love to capitalize on holidays, especially Halloween. For Bacardi, it's a much more natural fit—the bat logo lets the brand lean into that aesthetic. Last weekend, Bacardi unveiled its latest Halloween effort, an immersive haunted house called "Nocturnal Awakening," from Kenzo Digital.