Bacardi Turns a House Relocation Into a Rolling Party in Rollicking New Ad

BBDO spot kicks off cross-country house party tour

BBDO NY just dropped "The House Party," a new video for Bacardi that was, sadly, was not the glorious return of Kid 'N Play for which we'd hoped.

Rather, the ad depicts a roving hipster gang that turns a house relocation into a raucous wingding, complete with a legit DJ, bathtubs full of liquor (Bacardi, of course), and live chickens flapping around the den.

It's the agency's first work for Bacardi since picking up the brand earlier this year. The idea is that nothing can stop a good house party, not even the myriad logistical issues on display here. From the precarious situation of the house itself, riding the bed of that truck like a thong, to its somehow endless supply of phantom electrical power, the entire concept seems perilously unsafe.

The spot is the hood ornament on a massive promotional campaign and house party tour that starts in Philadelphia on Halloween and rips across America from there. Maybe strap the house down longways this time, guys.

CREDITS

Client: Bacardi

Head of Creative Excellence: Zara Mirza

Senior Executive Producer: Peter Friedman

Agency: BBDO NY

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Danilo Boer

Senior Creative Director: Matthew Brink

Senior Creative Director: Adam Livesey

Copywriter: Danilo Boer

Copywriter: Roberto Danino

Art Director: Danilo Boer

Art Director: Danny Adrian

Group Planning Director: Gordon Mclean

Head of Communications Planning: Julian Cole

Communications Planner: Cody Levine

Senior Acct Director: Justin Zerrenner

Acct Manager: Josh Goodman

Acct Executive: Lindsay Vellines

Acct Executive: Alexa Rice

Director of Integrated Production: Dave Rolfe

Global Executive Producer: Angelo Ferrugia

Executive Music Producer- Rani Vaz

Marketing Arm (Music Negotiation) – Brad Sheehan

Business Affairs: Shelly Bloch

Head of Art & Design: Danilo Boer

Iconoclast

Director: Megaforce

Executive Producer – Charles-Marie Anthonioz

Senior Line Producer -Bridgitee Pugh

Director of Photography: Alexis Zabe

The Mill- NY

Visual effects supervisor / 2D lead:  Ilia Mokhtareizadeh

Visual effects  supervisor / 3D lead:  Olivier Varteressian

Visual effects  producer:Eliana Carranza-Pitcher

2D artists: Blake Druery, Dae Yoon Kang, Ben Kwok and Sam Caine

3D artists:Laurent Giaume, Tim Kim, Ivan Joy, Claire Chang

Colorist: Fergus McCall

WORK Editorial NY

Editor: Neil Smith

Executive Producer: Jane Dilworth

Senior Producer: Sari Resnick

Cutting Assistant: Adam Witten

Barking Owl- Sound Design

Creative Director – Kelly Bayett

Sound Designer – Rommel Molina

Associate Producer – Ashley Benton

Music: Jack Wood – "Born to Wander"