Bacardi and Swizz Beatz Just Created a New Kind of DJ Experience on Instagram

It's musical simulation as branding

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Bacardi today is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature. Working with agency BBDO New York, sound design studio Tonefarmer and Facebook's Creative Shop, the liquor brand's global chief creative for culture, Swizz Beatz, has concocted a way for viewers to feel like their hands are doing scratches and loops.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...