Is Quality, Sustainable Marketing the Key, or Is Bigger Better?
Performance Marketing
We are certainly increasingly "digitally distracted." How can we not be, with a smartphone in hand, WhatsApp, LinkedIn, Facebook, and the toxic Twitter — binging and buzzing with notifications of [...]
Ford’s VR App Lets You Experience Life as a Race Car Driver
Brand Marketing
Virtual reality makes a lot of sense for auto brands—after all, what better way to show off your car's features than to put consumers in the virtual driver's seat?
Media Pitch: Appticles Wants to Help Publisher Apps Avoid the “Mobile Death Spiral”
The walls that surround the app store are about to come crumbling down, predicts Appticles CEO Ciprian Borodescu. His startup, Appticles, is dedicated to taking publishers’ applications out of apps [...]
GrubHub’s New App Turns Food-Related Texts Into Emojis
Performance Marketing
GrubHub tries to chat with millennials through emojis. GIF: Yuliya Kim; Source: GrubHub
5 New Year’s Resolutions to Improve the Performance of Your App
Apps are all around us and given the fact that both Apple and Google are doubling down on app technology you need to make sure yours are performing as well [...]
This New App Will Prevent Your Little Houdini From Escaping
Brand Marketing
If you're a parent with small kids, chances are you use a car seat and probably think you know all there is to know about keeping the little ones safely [...]