Media Pitch: Appticles Wants to Help Publisher Apps Avoid the “Mobile Death Spiral"

The walls that surround the app store are about to come crumbling down, predicts Appticles CEO Ciprian Borodescu. His startup, Appticles, is dedicated to taking publishers’ applications out of apps stores and placing them on the open web, making apps easier to access for readers and more affordable for publishers to create.

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