How Some Agencies Rig Production Bids to Favor Their In-House Studios
Sometimes it's a subtle pricing scheme that stacks the deck. Sometimes it's as blatant as calling in a favor.
How the ANA Will Push for More Accurate Portrayals of Women in Ads
The clichéd, sexist portrayals of women and girls in advertising just took another blow from the ANA's Alliance for Family Entertainment (ANA AFE).
4A’s Issues Media Transparency Guidelines Without ANA Support
After a year of contentious industry debate, the 4A's is weighing in with media transparency guidelines covering business arrangements, agency remuneration practices and recommended guidelines for media market participants in [...]
ANA Hires 2 ‘Fact-Finding’ Firms to Investigate Media Rebates
The Association of National Advertisers, which represents the country's top brand marketers, on Tuesday announced the hire of two firms to look into the controversial issue of media rebates.
How GE Is Continuing Its Legacy of Innovation in the Digital Age
Fittingly, Linda Boff, General Electric's newly minted CMO, opened Thursday's Association of National Advertisers Master's Conference in Orlando by emphasizing the multinational conglomerate's storied history of being first, with ex
‘Exploding Gains in Technology’ Have Led to a Transformative Year for Marketers, ANA Chief Says
Bob Liodice, president and CEO of the Association of National Advertisers, kicked off the 2015 ANA Masters of Marketing Annual Conference in Orlando by touting the industry's efforts this year [...]