This is a Profile

How Some Agencies Rig Production Bids to Favor Their In-House Studios

Agencies

Sometimes it's a subtle pricing scheme that stacks the deck. Sometimes it's as blatant as calling in a favor.

This is a Profile

How the ANA Will Push for More Accurate Portrayals of Women in Ads

Brand Marketing

The clichéd, sexist portrayals of women and girls in advertising just took another blow from the ANA's Alliance for Family Entertainment (ANA AFE).

This is a Profile

4A’s Issues Media Transparency Guidelines Without ANA Support

Brand Marketing

After a year of contentious industry debate, the 4A's is weighing in with media transparency guidelines covering business arrangements, agency remuneration practices and recommended guidelines for media market participants in [...]

This is a Profile

ANA Hires 2 ‘Fact-Finding’ Firms to Investigate Media Rebates

Brand Marketing

The Association of National Advertisers, which represents the country's top brand marketers, on Tuesday announced the hire of two firms to look into the controversial issue of media rebates.

This is a Profile

How GE Is Continuing Its Legacy of Innovation in the Digital Age

Brand Marketing

Fittingly, Linda Boff, General Electric's newly minted CMO, opened Thursday's Association of National Advertisers Master's Conference in Orlando by emphasizing the multinational conglomerate's storied history of being first, with ex

This is a Profile

‘Exploding Gains in Technology’ Have Led to a Transformative Year for Marketers, ANA Chief Says

Brand Marketing

Bob Liodice, president and CEO of the Association of National Advertisers, kicked off the 2015 ANA Masters of Marketing Annual Conference in Orlando by touting the industry's efforts this year [...]

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