Needed Again? The Ad Campaign That Saved New York
Performance Marketing
It’s midsummer, yet we are at a moment in time when tourism and travel ad campaigns are practically at a standstill, due to COVID-19 and our economic shutdown. Here in [...]
Handling Consumer Data Should Reflect Common Decency. The FCC Thinks So, Too.
On Thursday, the FCC approved new rules that regulate how broadband providers handle and disclose the use of customer data collected through use of digital platforms, mobile devices, and the [...]
How Data Can Fuel Improved Relationships Between Marketers and Agencies
Brand Marketing
How essential is data in any marketer's relationship with an agency? According to a new study from the Association of National Advertisers, data plays a key part of that relationship, [...]
The ANA’s New Alliance Wants to Provide the Blueprint for Multicultural Marketing
Brand Marketing
As the advertising industry continues to find ways to improve upon it's diversity problem and clients continue to demand more diverse agencies and work, the Association of National Advertisers announced [...]
ANA Asks Facebook to Open Up Its Platform for More Third-Party Measurement
Performance Marketing
One week after details about Facebook inflating its video metrics for advertisers were discovered, the Association of National Advertisers has called for an audit and accreditation of the social platform's [...]
ANA Aims to Increase Transparency With New Guidelines After Report on ‘Pervasive’ Kickbacks
Brand Marketing
Roughly one month after releasing a 58-page report detailing transparency issues in the advertising industry, the Association of National Advertisers today released a set of media transparency guidelines with support [...]