The ANA's New Alliance Wants to Provide the Blueprint for Multicultural Marketing

Leaders from various communities will head the group

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As the advertising industry continues to find ways to improve upon it's diversity problem and clients continue to demand more diverse agencies and work, the Association of National Advertisers announced today the launch of a new group that will target multicultural marketing, named the Alliance for Inclusive and Multicultural Marketing, or AIMM.

According to ANA president and CEO Bob Liodice, the goal of AIMM will be to bring together leaders from African American, Hispanic, Asian and LGBT marketing communities to help establish a "united blueprint for the evolution of multicultural and diverse-segment marketing in America."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in