Twitter’s Nascar Promotion Hints at Social TV

Twitter is one of those services that's always mentioned with a "but" - and it's always about money. The service, which is widely accepted as the most possibly current news source on the web on pretty much any subject, also has the stigma of being unsustainable and a 'flash in the pan'. So when I saw that they'd put on a commercial during Nascar and Nascar had pointed to their specialized #Nascar hashtag chat page several times during the broadcast, I knew Twitter was finally taking steps to address the "but".