Twitter's New Tweet Activity Dashboard Reveals Impressions, Engagement And More For All Tweets
Twitter’s analytics suite has always been fairly limited but a huge update from the company on Friday gives advertisers a veritable smorgasbord of data to help them better understand their tweet activity, including impressions, engagement, link clicks, retweets and more.
The functionality is free and open to anyone who has ever used Twitter’s ad dashboard, published a Twitter card or is in possession of a verified account. Simply head on over to ads.twitter.com and select Tweet activity from the Analytics drop down menu.
Here’s how the data looks, courtesy of @Buzzfeed’s Twitter profile (which Twitter shared):
If you’re a fan of internet analytics you’ll love this – there’s a ton to look at and I found myself refreshing the dashboard throughout the day to see updates and figure out which of my tweets was generating the most engagement.