Google Is Serious About Social -- Introducing "Search plus Your World"

Google yesterday launched “Search, plus your World,” as it’s tentatively called.  It takes the best features of Google Plus and integrates them with Google search.  It mainly includes results from your friends in a miniature row right at the top of your search results.  With such powerful placement, the arguments for businesses to get themselves on Google Plus just got a whole lot more compelling.

Social search has been a buzzword ever since Facebook started getting mainstream traction, and it’s still not something that’s easy to do.

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