40% Of iPad Owners Also Own Kindle
While tablets like the iPad are expected to sell more than predicted next year, this might not hurt eReader manufacturers. According to a new study by JP Morgan, 40% of iPad owners also own a Kindle. The study also found that 23% of iPad owners plan on buying a Kindle in the next 12 months.
TechCrunch reports: “The Kindle appeals to heavy readers. Bookworms are a niche audience, but a lucrative one. About half of the people surveyed read between zero and ten books a year.
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