Buddy Media Goes Hollywood with Latest Facebook Application

Buddy Media's latest app-vertisement on Facebook involves a partnership with Hollywood.com so you can imagine what the angle is here. Between the two media companies, the new application will be an engagement trap for users that could offer up a decent amount of market research. The new app, called Hollywood.com Top 5, consists of a series of quizzes that lets you rank your favorite stuff. Celebrity couples, Comic Book Movies, Top 90s TV Shows... you get the idea. This app is a blatant attempt to get user feedback on consumer products and Hollywood news, but that doesn't make it any less engaging to end users. How many times have you participated in, or created an 80s Baby quiz with friends on Facebook? Fess up. Short, media-centric quizzes can be a lot of fun and have proven successful on Facebook's Platform from day one. Hollywood.com is merely taking advantage of our insatiable appetite for big brand media and turning it into a marketing engine via Buddy Media. After completing a quiz on the Hollywood.com Top 5 app, you can see how your tastes stack up with friends based on the percentage of likeness. If you don't have any friends that have installed the Hollywood.com Top 5 app, you can invite them to join and partake in the quizzing fun. An additional benefit to taking the quizzes and inviting friends to join is the earning of AceBucks, another Buddy Media creation that lets you redeem your hard-earned points for prizes. Just like at the arcade. What the app is missing, however, is a recommendation engine. Hollywood.com Top 5 could easily suggest friends based on likeness scores, similar to what eSnips did with its own version of the Top 5 application well over a year ago. There's also media recommendations in which the application could link to more Hollywood.com content, offering up links based on research data provided by the app's quizzes. Given Buddy Media's growing presence as a Facebook app developer, I'm not surprised to see it connecting the Hollywood.com Top 5 application back to its own rewards system via the AceBucks app, so I imagine more cross promotion or direct advertising methods can be inserted in such apps in order to further build out Buddy Media's own network. {*RATE:113940910060*}

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Buddy Media Goes Hollywood with Latest Facebook Application

Kristen Nicole

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Kristen Nicole