YouTube said Monday that it is expanding its video action campaigns to connected television platforms in order to make its ads on those platforms more shoppable.
Video action campaigns combine inventory from across Google and YouTube video partners, with CTV joining the mix Monday.
Director of product management for YouTube ads Romana Pawar said in a blog post Monday that more than 120 million people streamed YouTube or YouTube TV on their TV screens in December 2020.
She wrote, “To help consumers more easily learn about the products and services they’re interested in, we’re making YouTube ads on connected TVs more shoppable.
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