“I’ve always considered myself an artist, but I was never good enough to make money with it,” BEN Group CEO Ricky Ray Butler sheepishly admitted near the end of his Social Media Week session on Thursday.
Butler’s identification with the artist is likely what fuels his enthusiasm for the power that creators have been given in our new media landscape. But, he points out, advertising has not caught up to this new empowered reality. For it to do so, Butler says, “brands need to change their perspective, rather than trying to push, or disrupt, or pull.”
Artists are wielding their power more effectively than ever
A $29 million crowdsourced TV pilot.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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