Twitter and the Women’s National Basketball Association removed the mystery from the #MoreThanIncredible tweets with calls to action in multiple languages that surfaced on the platform leading up to WNBA All-Star Weekend this past weekend.
The social network and the league teamed up on the #MoreThanIncredible campaign to showcase how the WNBA and its fans and players have “shattered expectations and barriers” since the league began play 26 years ago.
Here’s where the calls to action in tweets with the #MoreThanIncredible hashtag came into play.
The league began sending the tweets June 21, asking fans to share their favorite memories of the WNBA shattering expectations.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in