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TikTok released its third annual trend forecast Thursday, TikTok What’s Next Report 2023, aimed at giving marketers some insights into how consumers’ wants and needs will change in the upcoming year and how they should adjust their off- and on-platform strategies.
The video creation platform wrote in a blog post Thursday, “Throughout the past 12 months, the global TikTok community reimagined entertainment. They shared real, personal stories that brought communities together and helped others discover new ways of thinking.
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