Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
TikTok unveiled TikTok Works Tuesday, a research series made up of six separate measurement studies by the video creation platform’s marketing science team and its third-party partners, employing multiple methods across verticals.
TikTok Works is broken up into three distinct ways that the platform drives results for brands:
- Impact: driving business outcomes.
- Growth: TikTok said it is the fastest-growing channel for product discovery.
- Advantage: The company said creative on TikTok is effective in building brand equity.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in