Adweek Adweek Logo
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials
Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Video Marketing

The Unofficial Bridgerton Musical Goes from TikTok to Concept Album, Live Performances

It was created by Abigail Barlow and Emily Bear

Concept album The Unofficial Bridgerton Musical will be released Sept. 10Samantha Bates
Headshot of David Cohen
By David Cohen

August 5, 2021

Learn how to harness the rising influence of the creator economy with marketing insights from brands including McDonald's, Bombas and Duolingo at Social Media Week, May 16–18. Register now to save 30%.

Abigail Barlow and Emily Bear, the creators behind TikTok viral hit Bridgerton the Musical, are taking their creation way off-platform, with live shows and a concept album emerging from their unique take on hit Netflix drama Bridgerton.

@abigailbarlowww

Excuse the spit sounds let’s hear some Simons! ????✨ If u need reference go check out the original tiktok! #bridgertonmusical

♬ original sound – Abigail Barlow

Videos under the #BridgertonMusical hashtag have tallied more than 193.5 million views on the video creation platform since Barlow and Bear began their project in January.

Concept

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of David Cohen

David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

Recommended articles
Popular Now
  1. Stella Artois’ Chief Marketer on the Brand’s New Direction Around Authentic Connections
  2. Michigan Station Cancels Newscasts Due to Illness
  3. The Modern Executive Creative Director Must Be the Ultimate Multitasker
  4. Ikea’s Iconic Blue Bag Is the Gift That Keeps on Giving in Enchanting New Ad From Ogilvy
  5. Captain Morgan Is Flipping the Script on Responsible Drinking PSAs
Upcoming Webinars
  • Grow Your Funnel in a Post-Cookie Landscape Tuesday, March 21, 2023
  • A Better Way to Identify Trends and Uncover Blind Spots Tuesday, March 28, 2023
  • The Biggest Event Marketing Trends of 2023 Wednesday, March 29, 2023
  • Optimize Your Ad Spend With In-Flight Measurement Thursday, March 30, 2023
  • Put CTV at the Center of Your Multichannel Mix Wednesday, April 5, 2023
Adweek Logo

Adweek is the leading source of news and insight serving the brand marketing ecosystem.

About

  • About Us
  • Contact Us
  • Media Kit
  • Editorial Cal
  • Sponsor Content
  • Jobs at Adweek

Subscriptions

  • Subscription Options
  • Digital App
  • FAQs
  • Newsletters
  • Customer Service

Events

  • Awards
  • Adweek Events
  • Webinars
  • On-Demand Webinars
  • Trophies / Awards / Seals
  • On-Demand Event Videos

Publications

  • Adweek Blog Network
  • Adweek Podcast Network
  • RSS
  • Back Issues
  • Reprints / E-Prints
©2023 Adweek - All Rights Reserved.
  • Do not sell my personal information
  • Terms of Use
  • Privacy Policy
Clickable icon to open social sharing icons
Clickable icon to share the page on Facebook Clickable icon to share the page on Twitter Clickable icon to share the page on LinkedIn Clickable icon to share the page on Facebook Messenger Clickable icon to share via Email Clickable icon to share via Email
Clickable icon to share via Email