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Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams, now available in Australia and New Zealand and expected in other markets over the next few weeks.
The AI-powered feature lets people use their own faces to create up to eight generated AI selfies, placing them in an imaginative background, like a royal in the Renaissance era or a mermaid in a deep seascape.
“Snap’s creative focus of generative AI is definitely leading ahead of features and capabilities that have been announced and rolled out by other platforms such as TikTok and Pinterest,” said Katya Constantine, CEO of DTC agency DigiShopGirl.
Snapchat launched its AI-powered chatbot, My AI, in May.
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