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Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Video Marketing

Snap Studies Effectiveness of Its 6-Second Non-Skippable Commercials

The company said adding them to an ad product mix boosted efficiency by 65%

Snap teamed up with advertisers across six verticals to run a series of 16 multicell hypothesis testsSnap Inc.
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By David Cohen

June 22, 2021

Snap Inc. shared the results of tests it ran with advertisers to determine the effectiveness of its six-second non-skippable Commercials video ad units within Snapchat Shows.

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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