New Balance tapped Snap Inc.’s augmented reality technology and voiceML speech recognition technology to recommend the right accessories, apparel and footwear as gifts
The two companies combined on the Holiday Gifting Concierge lens, which will be available through Dec. 31, via Lens Carousel or the Snapcode below, for Android and iOS users in the U.S.
In selfie mode, the lens will prompt Snapchatters to answer questions about the person they are shopping for, and voiceML will help them use their own voice and answers in matching them with gift ideas for family, friends or themselves.
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