How New Balance Became a Legacy Disruptor 

Creating a culture that’s conducive to calculated risk-taking 

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Since hitting the scene in 1906, New Balance has always had a desire to innovate, challenge the status quo and constantly reinvent itself. Addressing and embracing that challenge is now a core ingredient of the 116-year-old company’s success. This includes adding superstar rapper Jack Harlow to the brand’s roster of ambassadors, as well as experiments with cryptocurrency, blockchain, and the metaverse.

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