Join retail experts, marketers and brand leaders at Elevate: Future of Shopping on Nov. 16 to learn how to connect with shoppers along the fragmented path to purchase. Sign up now.
Since hitting the scene in 1906, New Balance has always had a desire to innovate, challenge the status quo and constantly reinvent itself. Addressing and embracing that challenge is now a core ingredient of the 116-year-old company’s success. This includes adding superstar rapper Jack Harlow to the brand’s roster of ambassadors, as well as experiments with cryptocurrency, blockchain, and the metaverse.