Snap Inc. teamed up with global consumer trends agency Foresight Factory to gauge what consumer shopping behavior and expectations will be like in the U.S. as more pandemic-related restrictions begin to lift.
The two companies found that 35% of U.S. consumers would make it a point to visit a store where interactive virtual services were available, such as smart mirrors that let them try on clothes or makeup, pointing to “connected shopping”—combining convenience of a digital experience with the benefits of a physical store—as something they want to see in 2021.
Foresight
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