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Pura Vida Bracelets teamed up with TikTok superstar Charli D’Amelio on a new collection, The Charli D’Amelio Pack, which will be released Friday (March 5).
D’Amelio collaborated with Pura Vida on the design for the five signature string charm bracelets, which will sell for $45.
Pura Vida, based in La Jolla, Calif., sources ethically produced, handcrafted bracelets and accessories from over 800 artisans worldwide. It was formed in 2010 by friends Paul Goodman and Griffin Thall, who “developed a profound respect for the ‘Pura Vida’ lifestyle while on a surf trip to Costa Rica,” and the company now tallies 2 million-plus followers on Instagram and some 168,000 members in its ambassador program.
D’Amelio brought more than her 109.1