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Holiday shopping season isn’t all about the latter stages of December anymore, as Pinterest found that the pandemic and economic challenges have caused Pinners to pivot, leading to smaller but more frequent celebrations.
The platform explained in a blog post Tuesday, “This year, holiday shoppers plan to celebrate as much as they can. They’re finally ready to throw those parties they’ve dreamt of for the past couple of years. Big Halloween bashes. Formal winter fests. Giant Thanksgiving potlucks with everyone they’ve been waiting to see.
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