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Pinterest has shared insights on personas it discovers on its platform in the past, and chief marketing officer Andréa Mallard shed light on five news ones that emerged as a result of the pandemic.
Mallard wrote in a blog post last week, “This past year swept away our old routines. As the world starts to reopen, we’re at another crossroads. Our lives will change again—and it’s natural that marketers are trying to meet the next moment.”
She

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