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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Coronavirus

Pinterest Research Uncovers 5 Personas Spurred by the Pandemic

Routine Ritualist, Prioritized Parent, New Nomad, Eco Evangelist and Emerging Entrepreneur

Pinners are both thrilled and anxious about revisiting pre-pandemic activitiesPinterest
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By David Cohen

June 28, 2021


Pinterest has shared insights on personas it discovers on its platform in the past, and chief marketing officer Andréa Mallard shed light on five news ones that emerged as a result of the pandemic.

Mallard wrote in a blog post last week, “This past year swept away our old routines. As the world starts to reopen, we’re at another crossroads. Our lives will change again—and it’s natural that marketers are trying to meet the next moment.”

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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