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NewFronts

Meta Touts Reels and Brands in the Metaverse at NewFronts

The tech platform details Wendy's virtual restaurant case study to woo advertisers    

Meta Touts Reels and Brands in the Metaverse at NewFronts
Reels continue to be the fastest-growing format on Instagram, writes Trishla Ostwal.Trishla Ostwal/Meta
Headshot of Trishla Ostwal
By Trishla Ostwal

May 4, 2022

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Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into the metaverse

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Trishla Ostwal

  • @trishlaostwal
  • trishla.ostwal@adweek.com

Trishla is Adweek's tech policy reporter.

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