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Blake Chandlee, head of global business solutions at TikTok, sat down with Jennifer “JJ” Healan, vice president of U.S. marketing, brand content and engagement at McDonald’s, during Adweek’s Social Media Week to discuss how an iconic brand includes new platforms into its media mix.
Unlocking the power of a fan-powered platform
Before McDonald’s even joined TikTok, they had 33,0000 fans and more than 6 billion views on their namesake hashtag. After officially joining the platform and creating content, those numbers immediately doubled.