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Social Media Week

McDonalds' Jennifer Healan on How to Stay Relevant When Marketing Your Brand

Fan love on TikTok gave it a natural advantage

Jennifer “JJ” Healan, vice president of U.S. marketing, brand content and engagement at McDonald’s
Healan explained the brand's strategy of using 'fan truths' to connect with consumers.Adweek
Headshot of Nicole Sara Sivens
By Nicole Sara Sivens

May 11, 2021

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Blake Chandlee, head of global business solutions at TikTok, sat down with Jennifer “JJ” Healan, vice president of U.S. marketing, brand content and engagement at McDonald’s, during Adweek’s Social Media Week to discuss how an iconic brand includes new platforms into its media mix.

Unlocking the power of a fan-powered platform

Before McDonald’s even joined TikTok, they had 33,0000 fans and more than 6 billion views on their namesake hashtag. After officially joining the platform and creating content, those numbers immediately doubled.

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Headshot of Nicole Sara Sivens

Nicole Sara Sivens

Nicole Sara Sivens is a freelance writer for Adweek.

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