Blake Chandlee, head of global business solutions at TikTok, sat down with Jennifer “JJ” Healan, vice president of U.S. marketing, brand content and engagement at McDonald’s, during Adweek’s Social Media Week to discuss how an iconic brand includes new platforms into its media mix.
McDonalds' Jennifer Healan on How to Stay Relevant When Marketing Your Brand
Fan love on TikTok gave it a natural advantage
