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Mars is already thinking about Easter, teaming up with food and travel video network Tastemade and Pinterest on a series of do-it-yourself and hack videos promoting its Dove Silky Smooth Promises dark chocolate and M&M Minis brands.
Pinterest said there are 229 million Easter-related ideas saved on its platform, and there were 37 million related searches for last year’s holiday, led by “Easter Basket Ideas,” “Easter Brunch” and “Easter Decorating Ideas,” with “Easter Wreaths” topping crafts and “Easter Centerpieces” leading décor.