Meta rolled out Advantage+ shopping campaigns for e-commerce and retail advertisers in August. Now, the artificial intelligence-powered ad solution has shown enough promise in its first few months for the company to extend it to verticals, such as consumer packaged goods, entertainment, media and technology.
The thinking behind Advantage+ shopping campaigns is to leverage AI and automation to simplify the campaign creation process, helping advertisers deliver more relevant ads to the people who are most likely to convert.
Once an advertiser chooses the country, daily budgets and objective, Meta’s AI systems pool audiences, budgets and creative assets into a single campaign and automatically select and validate the most effective creative asset for people most likely to make a purchase.
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