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Instagram last week rolled out vertical, full-screen ads in Instagram Reels. While browsing Reels, if you come across an ad you don’t want to see, our guide will show you how to hide it.
Note: These screenshots were captured in the Instagram application on iOS.
Step 1: Tap the three dots in the bottom-right corner of the ad you wish to hide.
Step 2: Tap “Hide Ad.”
Step 3: Instagram will ask why you’re hiding the ad.