Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
More small and midsized businesses are de-emphasizing marketing via traditional social platforms like Facebook and Instagram to grow conversation, reach and revenue in favor of more video-centric platform like YouTube and, particularly, TikTok, and Hello Alice, a free multichannel platform aimed at helping SMBs get off the ground and grow, conducted a survey to find out why.
Hello Alice said the estimated 32.5 million SMBs across the U.S. make up 99.9% of the country’s overall business landscape, making it important to understand how those businesses plan to grow and the tools they plan to use in that journey.