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We all see our favorite social media influencers work with amazing brands, but many of us don’t know the ins and outs of how they come together. For brands, creating a social media campaign with a creator can seem daunting, from trying to find the exact creator you’re looking for to the logistics of the deliverables. This is where Glewee comes in to make this process simpler.
Glewee is a platform that bridges the gap between brands and creators, eliminating the need for communicating and managing business transactions through multiple apps and websites. Through the service, marketers are able to search for the specific type of creator they’re looking for based on age, gender and even follower count. Handling payment for the social campaigns is also done through the app so creators don’t have to worry about a delay in compensation for their hard work.
On this episode of Young Influentials, CMO of Glewee Christian Brown joins Adweek digital editor and host Colin Daniels to discuss the platform’s unique approach to the creator/brand relationship. Brown also touches on how creators best find partnerships that align with their true values and beliefs for a natural fit collaboration.
Stream the new episode below, or listen and subscribe on Apple Podcasts, Spotify, Stitcher or iHeartRadio.
