Study Reveals a Significant Racial Pay Gap in Influencer Marketing

The research from MSL has been conducted to outline the continued need for change

The influencer marketing industry has been on the rise in the past few years and is expected to pass $3 billion in spend in the U.S. alone this year. Despite the level of money flowing through the sector, it has also found itself in need of bridging the racial pay gap. A survey by one communications group dives deep into the pay gap and lack of transparency around influencer pay for Black and Black, Indigenous and People of Color-identified (BIPOC) influencers, underlining a need for a change.