WhatsApp head of business products Ajit Varma said during Facebook’s F8 Refresh developers event Wednesday that updates to the WhatsApp Business API (application-programming interface) have lowered the time for businesses to onboard to the Facebook-owned messaging application from weeks to just five minutes.
Varma said WhatsApp will begin supporting more types of messages, such as enabling businesses to let people know when items are back in stock, noting that the previous restrictions limited businesses to a 24-hour window and often made it difficult for them to follow up with potential customers.
He
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