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Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Chat & Messaging

F8 Refresh: WhatsApp Reveals Updates to Business API

List messages, reply buttons make it easier for users to interact

WhatsApp introduced two new messaging features to ease the communication process between businesses and usersWhatsApp
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By David Cohen

 

WhatsApp head of business products Ajit Varma said during Facebook’s F8 Refresh developers event Wednesday that updates to the WhatsApp Business API (application-programming interface) have lowered the time for businesses to onboard to the Facebook-owned messaging application from weeks to just five minutes.

Varma said WhatsApp will begin supporting more types of messages, such as enabling businesses to let people know when items are back in stock, noting that the previous restrictions limited businesses to a 24-hour window and often made it difficult for them to follow up with potential customers.

He

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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