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Barnes & Noble, TikTok Creators Hit the Books

The #BookTokChallenge will run on the video creation platform through Aug. 31

TikTok will also help drive Barnes & Noble customers to a dedicated #booktok hub on the retailer’s websiteBarnes & Noble/TikTok
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By David Cohen

 

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Barnes & Noble teamed up with TikTok and its creator community on the #BookTokChallenge, which will run through Aug. 31.

The aim of the #BookTokChallenge is to encourage people on TikTok to discover and read new authors and books and share their reactions with the community via the hashtag.

Creators involved in #BookTokChallenge include @Aymansbooks, @bookpapi, @kendra.reads, @kevintnorman, @maistorybook and @thebooksiveloved.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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