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Barnes & Noble teamed up with TikTok and its creator community on the #BookTokChallenge, which will run through Aug. 31.
The aim of the #BookTokChallenge is to encourage people on TikTok to discover and read new authors and books and share their reactions with the community via the hashtag.
Creators involved in #BookTokChallenge include @Aymansbooks, @bookpapi, @kendra.reads, @kevintnorman, @maistorybook and @thebooksiveloved.
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