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Social Media Week

B2B: Boring to Better With Adam Ilenich

B2B social media managers about how they’re measuring success, creating exciting content that meets business goals, and creating community along the way

B2B: Boring to Better
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By Adweek Staff

February 3, 2022

At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

Business-to-business (B2B) marketing, and especially social media, has such a bad reputation. And for good reason: it’s boring. In this series, we’ll talk to B2B social media managers about how they’re measuring success, creating exciting content that meets business goals, and creating community along the way.

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