Tiffany's Flagship Next Door Brings Iconic Brand to Luxurious Life

Temporary store is filled with pop-ups, partnerships and private rooms

What do you do when your home is getting renovated? Rent the place next door and have fun with a pop-up. That’s what Tiffany & Co. is doing as its flagship store in New York undergoes a two-year renovation.

The Flagship Next Door allows the brand to reinvent the old Niketown space and experiment with a revolving roster of installations and partnerships, such as the current one with Flowerbx in a reimagined Tiffany Blue-accented subway car.

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