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Department store Macy’s, which pioneered the concept of in-store Santas in 1861, is opting for a virtual Santaland this year, marking 2020 as the first time since Abraham Lincoln was President that there will be no in-person visits with a store-hired St. Nick.
Seeking to strike an appropriate balance between safety and tradition, Macy’s will instead provide what it calls “an immersive and whimsical digital-only engagement” at macys.com/Santaland from Nov. 27 to Dec. 24.
In this virtual experience, Santaland elves will lead participants from a North Pole-bound train station to and through Santa’s village and workshop.
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