Plastic waste has risen to the level of environmental crisis, and the ecommerce boom, which is heavily dependent on plastic for safe deliveries, certainly contributes to the problem.
In light of this, Metsa Board, a European producer of paper products, recently launched the “Better With Less” competition to find packing solutions for the fastest-growing types of consumer packages that would take some pressure off the environment while still fulfilling consumer and retailer needs.
Iiro Numminen’s ecommerce submission, “Stretching Inner Part”—a corrugated box with an insert allowing products to attach to the package without the need for bubble wrap—was the competition’s winning concept.
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