Amazon's Latest Effort to Stop Fakes: Sharing Seller Information

U.S. merchants will have to share their addresses

Amazon said it will start displaying contact information for its 461,000 active U.S. sellers starting Sept. 1.

This information will appear on their profile pages, which is a big development because only sellers in Europe, Japan and Mexico were previously required to post those details. And as a November 2019 Wall Street Journal investigation pointed out, not being able to contact third-party sellers has made it difficult for customers and brands to hold anyone accountable when those sellers have listed banned, unsafe and/or mislabeled products.

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