YouTube’s New Find a Way #WithMe Spot Shows How People Are Getting Through 2020

The campaign has totaled 2.13 billion social impressions since kicking off in March

Find a Way #WithMe, showcases the creative ways that people are getting through 2020 YouTube

YouTube started seeing #WithMe trends on its platform in 2010 as a way to encourage people to do things together, and in late March, in the early stages of the pandemic, it incorporated #WithMe into its #StayHome effort to stress the importance of adhering to social distancing guidelines. David Cohen is editor of Adweek's Social Pro Daily.