YouTube Plans Rollout of Engaged-View Conversions by Year-End

They measure when someone watches at least 10 seconds of a skippable ad and converts in a set number of days

Over 60% of skips on direct-response in-stream video ads on YouTube happen within the first 10 seconds Anatoliy Sizov/iStock

YouTube is taking non-click conversion metrics to the next level with plans to make engaged-view conversions available by the end of the year.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.